Brand Kit

Visual Style Guide

Hemi's Visual Style Guide provides guidelines and a standard for the visual of the Hemi brand. We recommend using this document as a starting point for the Hemi brand.

Logo

The Hemi Logo is the primary representation of the brand and is comprised of the Hemi Symbol and the Hemi Wordmark.

A Few Ground Rules:

• The Symbol may be used independently of the Wordmark. However, the Symbol must always accompany the Wordmark, as the Symbol is essential to brand recognition.

• Do not try to recreate the Hemi Logo, Symbol, or Wordmark yourself. Use the logo assets provided by the Hemi Team.

• Do not adjust the elements in the Hemi Logo. Do not rotate, skew, move, or modify. Use the logo as provided.

For use on white or light backgrounds, use the Positive Hemi Logo. For use on black or dark backgrounds, use the Reversed Hemi Logo. This allows for all elements of the Hemi Logo to be clear and legible in many applications and use cases

Positive Hemi Logo

For use on white or light backgrounds.

Reversed Hemi Logo

For use on black or dark backgrounds.

Symbol

The Symbol may be used independently of the Wordmark. However, the Symbol must always accompany the Wordmark, as the Symbol is essential to brand recognition.

When used independently of the Wordmark, the Hemi Symbol should be in the color Orange in all possibl e applications and use cases.

Clear Zone

The Hemi Logo should be presented with a clear zone around it, ensuring that the mark will be clear and not overwhelmed by other marks or images.

To identify the clear zone for the Hemi Logo, use the diagram shown below. Clear zone measurements are based on the width of the Hemi Symbol.

Alternate Logos

In certain cases, a one-color version of the logo may be necessary. For example, this is a common request for any screen printed materials, as the cost of the printing increases with each color added.

If used on an Orange, Slate (or Black), or Cyan background, the One-Color Hemi Logo should be in presented in White.

Brand Colors

The Hemi Primary Color Palette is comprised of Orange, Slate, Cyan, Mist and White.

Typography

Inter is a variable typeface that serves as the Hemi brand typeface, used for all text applications such as headlines (H1, H2, H3) and paragraph text

To download the Inter typeface family, visit: https://fonts.google.com/specimen/Inter or https://rsms.me/inter/

Token logos